SMTP Relay Service
ePriority now offers SMTP relay service. This allows clients to add triggers to their websites or other automated processes to send email based on real-time events. Rather than building/sending a batch, clients can have their software hand a single email message to ePriority for delivery.

Using the ePriority SMTP Relay service is no more difficult than sending a message from your desktop mail client. With minimal setup required, any application can be empowered with transactional email support with extended tracking and scheduling features. For more information please see the Relay Mail Service Guide.

Extended Message Tracking
Our last release included support for Message Receipt Notification and Message Viewing Notification. This is yet another method (supported by various mail clients) to track when a message has actually been placed in a user's mailbox. The combination of these tracking features is sure to bring back a high rate of positive recept confirmations.

Automated Batch Reporting
Clients can receive email reports of a batch's status. This includes:

• First Attempts Completed
• Delivery Window Met
• Delivery Window Not Met
• Processing Failed
• Processing Succeeded
• Delivery Initiated
• Delivery Completed

Clients can identify what reports should be mailed to what email addresses as part of their profile settings (the configuration can differ depending on the kind of batch sent through ePriority).

Service/Account Level Reporting
In addition to the Automated Reports, ePriority is now offering clients the ability to report across all batches sent through their account. This includes event percentages and hourly traffic breakdowns.

Ad Hoc Mailer Enhancements
The ad hoc mailing tool at epriority.com has been integrated with our delivery profile module. We are making steps in the direction of requiring all mail processed by epriority to identify a delivery profile (created by the client). This profile will define scheduling and tracking behaviors required for billing and SLA purposes.

Also, the ad hoc tool provides an interface for directly accessing reports and browsing through previous submissions. This functionality will be extended in a future release to include editing, testing and re-submission.

ePriority Branding
For a potential discount on mailing costs (talk with product management), clients can choose to turn on ePriority branding. A small banner will be inserted at the bottom of messages, indicating that the message was sourced by ePriority. Again, this feature is available through the delivery profile configuration so it can affect billing.

Feature Tags
To turn on message view tracking, link tracking and other upcoming features, a formal HTML tag has been introduced. Clients can use this tag in their email content to trigger other tracking or message processing features.

Message Snapshot
ePriority is now storing a sample email from each batch it processes. In the next release we will make a tool available for viewing the snapshot. This will provide clients with the added help of identifying the contents of an old mailing. We intend to keep this data for historical purposes.