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Feb 15, 2010     [back to index]

Return Path Certification
Return Path Certification is uniquely designed to help legitimate senders achieve maximum inbox delivery. Our service is built on a network of trust between senders and receivers that provides senders privileged access to the largest, broadest and most respected whitelist in the email universe. Receivers value our whitelist because it provides them with an easier way to separate the good senders from the spammers. As a result, this network of trust is founded on one common goal . to make sure consumers get exactly what they want in their inbox . and based on a firm belief that good marketers should be rewarded for following the best practices that make this channel safe for email.

Return Path Certification works in conjunction with existing anti.spam solutions. By identifying legitimate email, the incidence of wanted mail being blocked or placed in a bulk of spam mail folder by a spam filter is vastly reduced.

Return Path Certification is the only email certification program (or whitelist) with deep corporate and consumer market coverage. When certified through Return Path Certification, senders reduce filtering risk and increase delivery rates at more than 1.3 billion email inboxes. Top internet service providers such as MSN, Windows Live Hotmail, Yahoo! Mail and Road Runner use Return Path Certification in filtering decisions, along with thousands of corporate domains and leading filtering solutions such as SpamAssassin, IronPort Systems and Couldmark. ISPs and filtering companies rely on Return Path Certification to protect more than 40 percent of all email inboxes, including 67 percent of all consumer inboxes, and query the Return Path Certification whitelist more than 5 billion times per day.




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