Mobile Messaging Service

Mobile text messaging, also known as SMS text messaging, offers the ability to instantly communicate with customers that opt-in to receive text messages on their mobile device. EPriority's use of shortcodes offers keyword-based user interactivity delivering static content hosted by ePriority or dynamic content delivered via B2B calls from the client. ePriority offers the same tracking features and logging capabilities as its batch e-mail process.

Short Codes
Short codes are 5-6 digit numbers used to send text messages and accept short command responses. Short codes are associated with profiles, thus retaining many of the same abilities as email batches such as delivery schedules, blackouts, and reporting. To set up a new short code for an account or learn more, contact ePriority support.

The short code is the mobile number of the sender that the recipient will see and optionally, interact with through commands.

Mobile Device Number
The mobile device number is the recipient's 11-15 digit mobile telephone number composed of country code + area code + mobile number.

Example: 1 + 816 + 555-1234

Mobile Text Message
A mobile text message can contain up to 160 characters in a single message. Up to 450 characters is supported via "concatenated" messages, but are not as widely supported by all mobile phone models. Messages longer than 160 characters will be sent in multiple 153 character message texts in any order.

Mobile Delivery Tracking
Similar to the batch email process, mobile messages support tracking information such as delivery confirmation, reply tracking, etc. Because not all mobile carriers support the same tracking features, tracking support will vary. See tracking events.